Learn how subscription-based vehicle features generate recurring revenue while delivering flexible ownership experiences and continuous customer value.

December 8, 2026

1:00 pm

2:00 pm

Business

Digital subscriptions are reshaping automotive business models. This session explores how automakers package software features, connected services, infotainment, charging, safety, and convenience capabilities into recurring subscription offerings. Technologies include OTA updates, entitlement management, digital payments, customer identity, analytics, and billing systems. Industry trends show increasing investment in recurring revenue and feature-on-demand strategies. Attendees will learn pricing approaches, implementation strategies, customer retention techniques, and methods for maximizing subscription adoption and lifetime customer value.