Explore how personalized in-car advertising creates new revenue opportunities while balancing customer experience, privacy, and driver safety in connected vehicles.

December 8, 2026

1:00 pm

2:00 pm

Business

Connected vehicles are creating entirely new advertising channels. This session examines emerging business models for delivering relevant advertising through infotainment systems while maintaining safety and consumer trust. Topics include contextual advertising, AI personalization, location awareness, commerce integration, privacy regulations, consent management, analytics, campaign measurement, and advertiser ecosystems. Industry trends, OEM strategies, and technology partnerships will be discussed. Attendees will learn how advertising platforms operate, how value is shared across the ecosystem, and how organizations can develop responsible, measurable, and profitable in-vehicle advertising solutions.