Understand how automotive media is shifting from broadcast radio to personalized, interactive streaming services that create new customer experiences and business opportunities.

December 8, 2026

1:00 pm

2:00 pm

Business

Automotive media is rapidly evolving from traditional broadcast radio toward connected, cloud-based streaming experiences. This session explores the technologies and business models driving this transition. Topics include streaming platforms, AI recommendations, targeted advertising, cloud media delivery, software-defined vehicles, 5G connectivity, digital rights management, and personalized entertainment. Industry trends demonstrate growing demand for interactive media experiences. Attendees will learn how OEMs, media companies, wireless providers, cloud platforms, and software developers can capitalize on emerging media opportunities while delivering richer connected vehicle experiences.