Discover effective approaches for identifying, evaluating, and partnering with innovative technology companies to accelerate product development, reduce risk, and improve competitive advantage.

December 8, 2026

1:00 pm

2:00 pm

Business

Automotive Innovation Sourcing is becoming a strategic capability as connected, software-defined vehicles generate new digital experiences and recurring revenue opportunities. Automotive manufacturers, suppliers, software developers, cloud providers, and service organizations are investing in platforms that extend vehicle value long after the initial sale. Growing consumer expectations, AI integration, over-the-air updates, cloud connectivity, and expanding digital ecosystems are accelerating innovation across the industry. This session examines current market trends, emerging technologies, implementation strategies, standards where applicable, and real-world business approaches used by industry leaders. Topics include connected software platforms, cloud services, cybersecurity, analytics, AI, APIs, mobile integration, data management, and ecosystem partnerships relevant to automotive innovation sourcing. Speakers will discuss deployment considerations, common implementation challenges, technology selection, security, scalability, customer adoption, and methods for measuring business success. Attendees will gain practical guidance for developing business cases, identifying new revenue opportunities, improving customer satisfaction, reducing operational costs, and accelerating innovation. Participants will leave with a clear understanding of why this topic matters, the technologies shaping the market, current industry direction, and actionable strategies they can apply within their organizations.