Automotive Media Transition 2026 Webinar
The automotive media industry is undergoing its most significant transformation since the introduction of radio. Connected vehicles are rapidly evolving from traditional broadcast audio platforms into intelligent digital media ecosystems capable of delivering streaming entertainment, personalized content, interactive experiences, commerce services, and eventually immersive viewing experiences enabled by autonomous driving technologies.
Today’s vehicle occupants increasingly expect the same on-demand experiences they enjoy on smartphones, tablets, and smart TVs. Streaming media, AI-driven recommendations, voice assistants, interactive advertising, gaming, video content, and connected services are fundamentally changing how media is consumed, discovered, and monetized inside vehicles.
Join leading experts from vehicle manufacturers, media companies, streaming platforms, automotive software providers, and digital advertising ecosystems as they discuss how automotive media is transitioning from broadcast to streaming, from channels to personalization, from passive listening to interactive engagement, and from audio experiences to visual media environments.
You will learn how automotive media consumption is changing, what technologies are enabling this transition, and how OEMs, broadcasters, streaming providers, advertisers, and automotive software companies can capitalize on emerging revenue opportunities.
Why Attend?
Learn:
- How automotive media consumption is changing
- Why streaming is replacing broadcast
- How AI personalization increases engagement
- How OEMs can generate recurring media revenue
- How autonomous vehicles will create viewing opportunities
- Which companies are best positioned to win
Surprising Automotive Media Statistics
Connected Vehicle Apps and Services Will Become OEMs’ Biggest Profit Engine. Automakers are discovering that connected-vehicle apps and subscriptions can bring more long term profit (70%+ profit margin) than vehicle sales (4%-10% profit margin). A single EV with just five common subscriptions could yield $1,200–$3,000 in annual recurring revenue. According to McKinsey analysis, connected vehicle services and data monetization are expected to be a major new profit engine for automakers, potentially adding up to $1.5 trillion in additional revenue globally by 2030.
Connected Vehicles – 500M today → 1B+ by 2030
Vehicle Displays – 1.9 screens per vehicle today → 2.9 screens 2030
Tesla Services Revenue 2026 (est) – ~$42/month per vehicle for 7M global
App Store Economy – $49–$52 billion Google, $100 billion Apple
In-Vehicle Advertising – $10–22 CPM
Vehicle Ad Recall – Up to 3.2× higher
Service Conversions – 45%+ free trial-to-paid
Who Should Attend
Vehicle Manufacturers — New Services & Revenue Opportunities
Broadcasters — Adapt to Streaming Disruption
Streaming Companies — Expand Into Connected Vehicles
Automotive Software Companies — Enable Next-Generation Media Experiences
Cloud Service Providers — Power Automotive Digital Ecosystems
Webinar Agenda
Introduction – Automotive Media Transformation Overview
* Automotive media market evolution
* Current media consumption trends
* Why automotive media is changing now
* Impact of connected vehicles and SDVs
* Key opportunities and challenges
Expert Host – Lawrence Harte
Broadcast Radio to Streaming Media
* Current state of AM/FM, satellite radio, and streaming
* Why consumers are shifting toward streaming
* Podcasting, audiobooks, sports, and on-demand content
* Native in-vehicle apps versus smartphone projection
* Future role of broadcasters
Expert Guest: Streaming Media Executive
Channels to AI Personalization
* Recommendation engines
* Vehicle user profiles
* AI-powered content discovery
* Voice assistants and media selection
* Personalized experiences and customer retention
Expert Guest: – Automotive Infotainment Executive
Interactive Media, Commerce, and Advertising
* Interactive advertising
* In-vehicle commerce
* Voice-enabled purchasing
* EV charging and parking transactions
* Audience analytics and engagement measurement
* New media business models
Expert Guest: – Connected Vehicle Commerce Expert
Listening to Viewing
* Multi-screen vehicles
* Passenger entertainment systems
* Video streaming in vehicles
* Gaming and social media experiences
* Sports and television in connected vehicles
* The evolution of visual media inside vehicles
Expert Guest: – Automotive Display Platform Expert
Audience Q&A Session – Open discussion among all guests.
Top Questions this Webinar will Answer
– Why consumers are shifting from broadcast radio to streaming media inside vehicles
– How AI changes content discovery and media personalization within connected vehicles
– How broadcasters will play and adapt in the future connected vehicle ecosystem
– How vehicle manufacturers can monetize media, entertainment, and digital services
– What new opportunities exist for streaming media providers in connected vehicles
– How interactive advertising differs from traditional automotive media advertising
– How autonomous driving will change media consumption and entertainment behavior
– The companies that are best positioned to win in connected vehicle media platforms
Can’t Attend Live?
Register to Receive:
- Webinar Recording
- Presentation Slides
- Expert Q&A Summary
- Automotive Media Transition report
- Sponsor Resources
Request Webinar Information
This webinar is not scheduled yet.
Submit your name and email to alerted when it is available.